Good marketing may get people in the door the first time, but good product design gets them in the door the second (and third, and fourth, and fifth) time.
- Shawn Blanc
Apple isn’t dominating because of clever marketing. They’re dominating because they make awesome products that people can’t wait to use. And when they roll out a new version, existing customers will wait in long lines again to upgrade, without thinking about it, because they know it will be great. They can buy sight-unseen because they trust Apple to deliver what only Apple can deliver, the perfect harmony between hardware and software.
And they know they’ll be able to simply turn it on and start using it.
Judy Unrein and I started a podcast a few months ago. We drink great beer and talk about learning, software, technology, and whatever else we can think of. It’s informal. Crack open a cold one (nothing cheap now, make it something worthwhile) and join us!
In episode three, we discuss elearning development on a Mac, ZebraZapps and Articulate Storyline.
Until you eliminate those phrases, until you eliminate the confusion, you don’t have a system built for real people. Lion is a step in the right direction towards removing this confusion.
- Ben Brooks
Great review.
Shawn Blanc has a good one, too.
So, is there anywhere you’ve been in the last year that you don’t want anyone to know about?
- Ars
Yeah, this is a little freaky.
