Following up on my previous link to Marco’s article, here’s one from Andy Ihnatko.
“Tapping a button, scrolling a list, or zooming a screen in and out should make the user feel as though they’re tapping that user interface element directly. It shouldn’t feel as though they’re tapping a domino that knocks over other dominoes inside device which ultimately causes something to happen.”
(via Daring Fireball)
“Apple is a software company that makes hardware out of necessity. The software side of a modern computing platform is far more difficult and expensive to create and maintain than the hardware. Anyone can cobble together the same processors, DRAM, flash, and radios as Apple, put them into a plastic case, and run a commodity OS on them with slight front-end customizations. But not everyone can create an entire software platform.”
Great article from Marco. If you don’t read his blog, you’re missing out.
Oh, and no copy/paste on launch. To quote their own commercial, “really?”
And this is why Apple shares are high and steady. They’re just crazy-smart with their money. They spend a lot, but they aren’t wasteful. I’d be they spend a lot more time negotiating advertising contracts as well, to maximize their dollar, just like they do with their hardware and software.
Daring Fireball: Philip Elmer-Dewitt on Apple’s Advertising Budget.
